In a bizarre new marketing strategy, software giant Microsoft has claimed that if everyone buys their new Windows 7 operating system, the global economic slowdown nwill finally end.
The news first appeared in the tabloid 'Boston Globe'which paid money to beancounters at IDC to conduct a study of the ripple effect of the Windows 7 launch. According to the study, American companies could hire an estimated 25,000 additional workers to cope with the Windows 7 launch, including about 2,500 new jobs in Greater Boston, through the end of 2010. "There is a bounce effect based on the introduction of Windows 7," said Amie White, vice president for global research at IDC.
Moreover, Microsoft stated that both software and hardware firms will make an extra $110 billion if they sell Windows 7 related products and services in the remainder of 2009 and the whole of 2010. The companies will invest close to $41 billion to develop, sell, and support new products for Windows 7 users, a move which will effectively boost the economy. Will Windows 7 be the savior of Microsoft and the world? Vista was after all a bomb. Vista "just disappointed everybody," said IDC’s chief research officer, Frank Gantz. "There were a lot that were turned off." However, Gantz believes IDC’s estimates for Windows 7 are on firmer ground, because early reviews of the new software have been overwhelmingly favorable. “That gives us faith that we haven’t been sabotaged by a product that didn’t live up to expectations,’’ Gantz said.
It was also announced today that Microsoft will release Windows 7 Service Pack 1 and Windows Server 2008 R2 Service Pack 1 shortly. If all goes as scheduled, we could see the first public beta of Windows 7 SP1 during CES 2010.Windows 7 Service Pack 1 RTM is scheduled to be released in mid 2010, likely around the end of Q2 or early Q3. Interesting news indeed, considering Windows 7 is just 14 days old.
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