Mumbai: Affluent Indian automobile buyers may get another brand to choose from. Nissan, Japan’s third largest car maker, is looking at the possibility of launching Infiniti, a luxury brand owned by it, in India.Known for its luxurious features and power-packed driving characteristics, Infiniti is a premium brand which competes with benchmark ones globally such as Mercedes, BMW, Porsche, Audi and Accura.
Kiminobu Tokuyama, managing director and CEO, Nissan Motor India, told Business Standard, "We have got a global Infiniti business unit, which is a separate unit from Nissan Motor Company. They have been studying all the opportunities and I am sure they will start studying the Indian market, as it is the best potential market in the world."
Nissan has been pushing for expansion of the Infiniti brand into newer markets across the globe -- Taiwan, South Korea, Russia, Ukraine, China and Western Europe over the years. The brand is popular in the very developed automotive markets of the US and Canada.
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